Sealskinz’s old site was cluttered, hard to navigate and visually very boring in comparision to their high priced products. At blubolt I was tasked to redesign their entire ecommerce site.
Goals and objectives
- Increase conversions
- Easier to navigate
- Incorporate more lifestyle imagery
- More emphasis to their category pages
- More content on product pages so customers can get immersed in the products
Sealskinz are a premium brand and they wanted their new design to reflect the quality of their products. This was done by using ample white space to support their imagery and a dark colour palette to show luxury.