Sealskinz’s old site was cluttered, hard to navigate and visually very boring in comparision to their high priced products. At blubolt I was tasked to redesign their entire ecommerce site.

Goals and objectives

  • Increase conversions
  • Easier to navigate
  • Incorporate more lifestyle imagery
  • More emphasis to their category pages
  • More content on product pages so customers can get immersed in the products

Sticky filters on the listing page

An internal component library was created in Sketch

Sealskinz are a premium brand and they wanted their new design to reflect the quality of their products. This was done by using ample white space to support their imagery and a dark colour palette to show luxury.